US per capita ice cream consumption

American babies named Loki rising as American ice cream consumption per person falls. The kid named for trickery is, statistically, eating something else. The freezer aisle and the maternity ward, on opposite sides of the regression line.

Loki as a baby name climbed Social Security charts after Marvel character debuts and the 2021 Disney+ series. US per-capita ice cream consumption fell from about 22 to under 18 pounds per person across this window as the dessert category fragmented (frozen yogurt, gelato, novelties) and cold-counter share gave way to the broader portion-control trend. Two completely unrelated cultural and dietary trends on opposite trajectories sharing a window because the same fifteen years lifted one Marvel-driven name and trimmed one classic dessert category.

Two graphs of the same era, going opposite ways. One name climbed, one dessert retreated.