US candy and chocolate sales

Americans named their sons Loki in proportion to how much candy they ate, which is the kind of pop-cultural cause-and-effect that someone at Marvel must privately enjoy. The trickster god, briefly, was selling chocolate.

Both rose for separate reasons. Loki climbed the baby-name charts as the Marvel Cinematic Universe made it culturally legible, while candy and chocolate sales have grown on premiumization, holiday marketing, and gentle population growth. The connection is not Marvel — it's that both are products of a decade in which media franchises and snack categories alike chased the same families' attention.

So the correlation is one trickster god and one chocolate bar, sharing a decade. The mythology and the wrapper. Both, briefly, were in fashion.