Total US butter consumption

American babies named Loki and American butter consumption, both rising. The kid is being raised on butter; the butter is back in fashion; the parent is, statistically, also reading more Norse mythology than they were a decade ago.

Loki as a baby name climbed Social Security charts after Marvel character debuts and the 2021 Disney+ series. US butter consumption grew from about 4.7 to over 6.5 pounds per person across this window as the post-2010s rejection of margarine and the Whole30/keto/paleo waves brought butter back to default fat status. Two completely unrelated cultural and dietary trends sharing a window because the same fifteen years rewarded both adventurous baby names and the rebound of an old dairy product. Different shelves, same household-temperament shift.

Names and fats both came back. The decade liked things with more character.