Global data created per year

As global data creation has exploded, more babies have been named Loki, a correlation of 0.984 that connects the information age to the trickster god with the mischievous precision of a chart that has clearly been hacked by Asgard. The data multiplies, the Lokis are born, and both trends measure the same digital decade: data because we generate it compulsively, Loki because Marvel made the character irresistible through the same streaming platforms that generate the data.

Global data grew from about 15 to over 90 zettabytes between 2015 and 2022. Loki babies grew from a handful to several hundred per year. Both are digital-era trends: data grows because the internet generates it, Loki babies grow because Marvel's streaming content (the Loki Disney+ series, the films) popularized the name through the same digital platforms. The shared variable is the streaming economy: the content creates the name, and the streaming creates the data.

Eight years of data and Loki babies is a correlation where the mechanism is partially real: the streaming platforms that generate zettabytes of data also distribute the Marvel content that popularized the name. The data stores the show, the show inspires the name, and the chart traces the trickster's influence through the server farm. Mischief managed, statistically.