Per capita margarine consumption

American babies named Khaleesi rising in count while American margarine consumption declines. The Mother of Dragons and the Mother of the Diet Spread, somehow on opposite sides of the same line. One legacy is doing better than the other.

Khaleesi began appearing on Social Security baby-name lists after Game of Thrones launched in 2011 and grew sharply through the show's 2011-2018 run, peaking around the time of the final seasons. Per-capita margarine consumption fell across the same window as butter rebounded with Whole30, keto, and the long retreat from the 1990s low-fat consensus. Two cultural trajectories on independent tracks: one TV-driven name fashion ascending, one food-pyramid-era staple in genteel decline. The 2010s were good to fictional matriarchs and bad to processed spread.

Names rise on screens, foods fall on shelves. Most decades reshuffle both registers.