Avocado consumption per capita

Between 2017 and 2022, avocado consumption per capita and TikTok monthly active users both grew, correlating at 0.9629 across six data points. Six data points. The avocado and TikTok are the two most memed products of the late 2010s, and their correlation over a window shorter than a phone contract is less a statistical finding and more a cultural snapshot printed on a napkin. Both are things that millennials and Gen Z adopted enthusiastically while older generations expressed confusion.

Avocado consumption grew as the fruit became a mainstream staple. TikTok grew from roughly 100 million to over 1 billion MAUs. Six data points of two things adopted by the same generation is not a dataset—it is a coincidence with generational branding.

Six data points is a coincidence, not evidence. The avocado and TikTok share a generation and a cultural moment, which is sufficient for virality and insufficient for statistics.