Americans who believe in ghostsUS certified organic farmland
Belief in ghosts going up. Certified organic acreage going up. Two metrics about what Americans trust, climbing together for sixteen years. The faith is not selective.
Polling on belief in ghosts has trended upward for over two decades, with surveys now finding around 40 percent of Americans saying they believe, up from under 30 percent in the early 2000s. Certified organic farmland grew steadily as the National Organic Program matured and consumer demand for organic produce expanded retail incentives. Both reflect the same broad pattern: declining trust in institutional explanations and rising willingness to assign credibility to alternative or premium-labelled options. Different topics, same shift in epistemic preference.
Faith finds new homes. Some go to the haunted house, some go to the farmer's market. The trust gets allocated either way.
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Want to learn more about why correlations like “Americans who believe in ghosts” vs “US certified organic farmland” don't prove causation? Read our guide to statistical thinking.
