Americans identifying as LGBTQ+

Americans identifying as LGBTQ rising as American organic-egg sales also rise. Two completely unrelated demographic-and-grocery trends, sharing a calendar that genuinely was generous to both. The same household, two preferences, neither news.

Americans identifying as LGBTQ doubled across this window, driven mostly by Gen Z's willingness to use the labels in surveys; older cohorts changed less. Organic egg sales grew steadily across the same window thanks to Whole Foods normalisation, mainstream supermarket private-label organic, and avian-flu disruptions to conventional supply. Two completely unrelated generational and dietary trajectories sharing a window because the same eleven years happened to be a productive era for both kinds of identity-and-label expansion. Different categories, same generation.

A generation made several different preference declarations at once. The decade was busy with labels.