US secondhand/thrift store market

American comic-book sales and American thrift-store sales, both climbing. Two completely unrelated forms of nostalgic-but-current consumer spending, sharing the same eleven-year ascent.

US comic and graphic-novel market revenue grew from about 1 billion dollars in 2012 to over 2 billion by 2022 as Marvel and DC graphic-novel runs, manga's mainstream breakthrough, and bookstore-channel expansion lifted the category. US thrift and secondhand revenue roughly doubled in the same window as Gen Z secondhand culture, Depop, Poshmark, and the eco-label tailwind expanded the category. Two completely unrelated growth stories sharing a window because the same eleven years rewarded both a print-and-digital reading category and a sustainable-shopping economy.

Two products designed for the same generation grew. The comic and the find, both more numerous.