As board game revenue has grown, the US fertility rate has declined, a negative correlation of -0.979 that suggests Americans are replacing children with Catan, or at least spending their evenings playing board games instead of making babies. The dice roll, the fertility drops, and the chart draws a line between recreational and reproductive choices with the strategic precision of a coefficient that has clearly placed its settlements elsewhere.
Board game revenue grew from about 3 billion to over 6 billion dollars between 2010 and 2022, driven by the tabletop renaissance, board game cafes, and the pandemic. Fertility rate declined from about 63 to 56 births per 1,000 women. Both trends serve the same young adult demographic: people who choose game nights over parenthood, experiences over obligations, and discretionary spending over child-rearing costs. The shared variable is the same economic and cultural pressure that delays family formation while creating the disposable income for hobby spending.
Thirteen years of more board games and fewer babies is a correlation that captures the young adult trade-off: the same economic conditions that discourage having children (housing costs, student debt, career pressure) encourage spending on experiences (board game nights, hobbies, entertainment). The settlers build roads, but not nurseries. The dice are rolled. The cradle is not rocked.
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Want to learn more about why correlations like “US fertility rate” vs “US board game market revenue” don't prove causation? Read our guide to statistical thinking.