Snapchat daily active users

Between 2015 and 2023, Snapchat daily active users and Super Bowl ad costs both grew, correlating at 0.9618 across nine data points. The most ephemeral content platform and the most expensive single ad buy both grew because the 2010s were a period of media inflation in every direction: more content, higher prices, shorter attention spans, and larger budgets. The Snap disappears in 24 hours. The Super Bowl ad costs $7 million for 30 seconds. Both prices make sense only in an economy where attention is the scarcest resource.

Snapchat grew from 75 million to over 400 million DAUs. Super Bowl ad costs rose from $4.5 million to $7 million. Both are media-ecosystem growth stories from the same period of attention economy expansion.

Two media-economy metrics growing during the same period of attention inflation will correlate. The Snap and the Super Bowl ad share an industry—the attention economy—which makes this correlation less spurious than most.