Global cruise ship passengersIndian films certified per year
It turns out that as more people decided to spend ten thousand dollars floating through the Caribbean in a floating shopping mall, India's film certification board grew proportionally more enthusiastic about approving movies, which is either a remarkable coincidence or suggests that somewhere deep in the universe's filing system, there is a ledger connecting leisure spending to Bollywood output that we were not meant to understand. The correlation sits at 0.963, which is the kind of number that makes statisticians either very famous or very unemployed.
Two industries that had nothing in common until they did. Covid emptied cruise ships — which became synonymous with floating outbreaks in early 2020 — and the same lockdowns froze film production worldwide, leaving India's certification office with little to certify. What looks like cross-border cultural synchrony is really the same pandemic wearing two costumes.
The relationship between these two datasets is a beautiful illustration of how economic fundamentals can create phantom correlations that feel meaningful but are really just two different people buying tickets to entirely different experiences with the same newly available money. We wanted to see a connection because humans are pattern-recognition machines trapped in bodies that desperately need one, and the data obliged. Sometimes correlation is just two strangers arriving at the same party for completely separate reasons.
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Want to learn more about why correlations like “Global cruise ship passengers” vs “Indian films certified per year” don't prove causation? Read our guide to statistical thinking.