FAA-registered drones in the USCost of a 30-second Super Bowl ad
American drones in registered backyards and American Super Bowl ad rates, climbing together. The drone in the air over the Super Bowl is, occasionally, an actual presence. The ad is much more expensive. Both make their pitch in thirty seconds.
FAA-registered drones grew from about 670,000 in 2016 to over 1.5 million by 2023 as recreational and commercial registrations expanded. Super Bowl 30-second ad rates climbed from about 5 million dollars in 2016 to over 7 million by 2024 as live-audience scarcity lifted prices. Two unrelated lines sharing a decade because both reflect different responses to the attention economy: drones as a new media-production tool, Super Bowl ads as the most expensive purchase of legacy synchronous attention. The decade demanded both.
New cameras went up. Old advertising got pricier. The eyeball economy keeps inventing new charges.
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