Daily newspaper circulationDeaths from falling out of bed in the US
As daily newspaper circulation has declined, bed-fall deaths have risen, a correlation of -0.996 that suggests either that the morning paper was a critical bed-safety device or that two trends moving in opposite directions across seventeen years will always produce a number impressive enough to get published somewhere it shouldn't. The newspaper landed on the doorstep. The reader landed on the floor. The chart draws a line between both landings.
Newspaper circulation declined from 53 million to under 21 million as the internet displaced print. Bed-fall deaths rose as the population aged. One metric perfectly declines, the other perfectly rises, and the negative correlation is the mathematical consequence of opposite monotonic trends. The newspaper readers who aged out of their subscriptions are the same generation aging into bed-fall risk, which gives this correlation a faint demographic thread but no causal one. The paper did not prevent the fall. The phone did not cause it. Both trends are simply doing what they have been doing for seventeen uninterrupted years.
A correlation of -0.996 between newspapers and bed falls is a study in how two perfectly smooth, opposite trends can produce a coefficient that looks like proof and is actually nothing. The paper disappears, the falls increase, and the number between them is a monument to the difference between mathematics and meaning. The circulation drops. The body drops. The connection is pure arithmetic.
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Want to learn more about why correlations like “Daily newspaper circulation” vs “Deaths from falling out of bed in the US” don't prove causation? Read our guide to statistical thinking.