Daily newspaper circulationUS self-published books per year
As Americans bought fewer newspapers, they wrote more books. This is either the most encouraging cultural development in a generation, or the saddest, depending on whether you read either of them. The market, for what it's worth, has answered.
Two opposing trends with the same root cause: the internet. Newspaper circulation has fallen relentlessly for two decades as readers moved to free digital news, while self-published books have exploded thanks to Amazon KDP, print-on-demand, and the collapse of publishing's gatekeepers. One industry hollowed out by digital distribution; the other built on it.
So the correlation is the same disruption playing on two different stages. One paper folds; another bookshelf opens. The presses, in their way, kept rolling.
As an Amazon Associate, getspurious.com earns from qualifying purchases. Learn more.
Want to learn more about why correlations like “Daily newspaper circulation” vs “US self-published books per year” don't prove causation? Read our guide to statistical thinking.