Streaming service subscriptionsCostco annual revenue
Between 2010 and 2022, Costco annual revenue and streaming service subscriptions both grew, correlating at 0.9628 across thirteen data points. The Costco member and the streaming subscriber are the same person. They buy in bulk, they subscribe to everything, and they optimize their household spending with the intensity of a person who has done the math on cost-per-unit and cost-per-stream. Costco is streaming for groceries. Streaming is Costco for entertainment. Both sell the same promise: pay a flat fee, and the abundance is yours.
Costco revenue grew from $77 billion to over $226 billion, driven by membership growth and the bulk value proposition. Streaming subscriptions grew to over 1.5 billion globally. Both are subscription-model businesses that grew during the same era of consumer preference for recurring-fee value propositions.
Two membership/subscription businesses growing during the same era will correlate. Costco and streaming share a business model philosophy, which makes this correlation less spurious and more demographic.
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Want to learn more about why correlations like “Streaming service subscriptions” vs “Costco annual revenue” don't prove causation? Read our guide to statistical thinking.
