Choking deaths on food in the USGlobal influencer marketing spending
As influencer marketing spending has exploded, choking deaths have risen, a correlation of 0.989 across six data points that is built on barely enough data to fill a TikTok and far too little to fill a statistics textbook. The influencer promotes, the food lodges, and the chart achieves near-perfection with the overconfidence of a coefficient that has been given six numbers and thinks it has discovered truth.
Influencer spending grew from about 1.7 billion to over 16 billion dollars between 2016 and 2021. Choking deaths continued their aging-driven rise. Six data points, both up, same mathematical result. The influencers market to young consumers, the choking victims are elderly, and the coefficient does not check follower demographics.
Six data points of influencer spending and choking deaths is a coefficient with more confidence than evidence. The content is created, the food is consumed, and the number connecting them is a monument to what six data points of upward trends can produce. The reach is massive. The sample size is not.
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Want to learn more about why correlations like “Choking deaths on food in the US” vs “Global influencer marketing spending” don't prove causation? Read our guide to statistical thinking.
