Daily newspaper circulationChoking deaths on food in the US
As daily newspaper circulation has collapsed, choking deaths on food have risen, a correlation so near-perfect (-0.997) that one is forced to consider whether reading the paper over breakfast was somehow preventing Americans from eating too fast. The morning ritualâcoffee, toast, newspaperâapparently served a safety function that scrolling through a phone does not replicate. The newspaper slowed the meal. The phone accelerates it. The esophagus has an opinion about both.
Newspaper circulation fell from about 53 million daily copies in 2005 to under 21 million by 2021, as the internet obliterated the business model that had sustained American journalism for a century. Choking deaths rose modestly as the population aged, since choking risk increases dramatically after 65 and the over-65 population grew by 50 percent. Both metrics are perfectly monotonic across seventeen yearsâone declining, one risingâwhich mathematically guarantees a correlation this extreme. The near-perfect coefficient says nothing about newspapers or esophagi; it says everything about what happens when you compare any two smooth, opposite trends over the same period.
A correlation of -0.997 between newspaper circulation and choking deaths is a number so extreme it deserves a warning label: this is what perfect monotonic trends do to statistics. The papers decline because the internet arrived, the choking increases because the population aged, and the chart produces a coefficient that would be publishable if anyone were foolish enough to submit it. The morning paper protected no one. The math protected nothing. The correlation is flawless and vacant.
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Want to learn more about why correlations like âDaily newspaper circulationâ vs âChoking deaths on food in the USâ don't prove causation? Read our guide to statistical thinking.