Dollar store locations in the US

As dollar stores have multiplied, more babies have been named Maverick, a correlation of 0.984 that connects discount retail to bold baby naming with the unexpected democracy of a chart that suggests American audacity is evenly distributed across income levels. The Dollar General opens, the Maverick is born, and both trends cross every zip code without discrimination.

Dollar stores grew from about 16,000 to over 38,000 locations. Maverick grew to over 4,000 babies per year. Both are eighteen-year upward curves. Dollar stores grow because economic conditions create demand for discount retail; Maverick grows because unconventional names are increasingly mainstream. The two trends are driven by different forces but share the same national coverage—both are present in urban and rural America alike.

Eighteen years of dollar stores and Maverick babies is a correlation that accidentally captures something true about American culture: bold choices are made at every economic level. The store opens in a town of 5,000, the baby is named in a city of 5 million, and both trends are simply a growing nation expressing itself through the available channels.