Costco annual revenue

American parents have been naming their sons Maverick in close formation with the rising revenue of Costco, which is the kind of correlation only Tom Cruise could endorse. The warehouse club, we should note, did not produce Top Gun. It did, however, produce most of the snacks.

Both grew steeply through the 2010s for separate reasons. Maverick climbed the baby-name charts on a wave of pop-culture and Western-flavored masculinity, while Costco's revenue compounded as it added stores, expanded internationally, and benefited from inflation. Two parallel mid-decade growth stories sharing only a vague aesthetic.

So the correlation is one name and one warehouse, both rising. Neither rescued the other. Both, for now, are still selling.