US pet insurance policies in force

American babies named Luna and American pet insurance policies, on the same upward path. The dog is also called Luna in many of these households. Statistically, this could be a problem at the vet's office.

The Luna name climbed from outside the top 500 in 2005 to the top 20 by 2022 as the moon-and-mythology trend, the Despicable Me character, and a broader rejection of mid-century names lifted it. US pet insurance policies grew from about 1.4 to over 5.4 million in the same window as the category expanded and employer-offered pet benefits normalised the product. Both reflect the same generational pattern: millennial households making intentional decisions about names and pets, and willing to pay for both. The household decided to humanise on multiple fronts.

Two decisions a generation made together. The kid and the dog often share a name and a checkup schedule.