US secondhand/thrift store market

American babies named Loki and American thrift-store sales, both climbing. The kid is being raised in a vintage onesie. The onesie was, statistically, found at a Goodwill. The system, again, completes itself.

Loki as a baby name climbed Social Security charts after Marvel character debuts and the 2021 Disney+ series. US thrift and secondhand revenue roughly doubled in the same window as Gen Z secondhand culture, Depop, Poshmark, and the eco-label tailwind expanded the category. Two unrelated cultural-and-consumer trajectories sharing a window because the same eleven years rewarded both an adventurous baby-name trend and a normalised secondhand-shopping culture.

The same household named imaginatively and shopped sustainably. Two decisions of the same generation.