Babies named Karen in the USUS secondhand/thrift store market
American thrift sales rising as American babies named Karen quietly retreat from the charts. The vintage jacket is being bought; the name is being avoided. The 2010s reorganised one closet and one birth-certificate spreadsheet at the same time.
The Karen baby-name count fell sharply across this window as the meme entered popular culture and parents stopped choosing it; by 2022 the name had dropped well outside the top 600. US thrift and secondhand revenue roughly doubled in the same window as Gen Z secondhand culture, Depop, and the eco-label tailwind expanded the category. Two completely unrelated cultural and consumer trajectories on opposite trajectories sharing a window because the same eleven years rejected one association and embraced another.
A name retreated. A shopping habit grew. The decade was busy with reassignments.
As an Amazon Associate, getspurious.com earns from qualifying purchases. Learn more.
Want to learn more about why correlations like “Babies named Karen in the US” vs “US secondhand/thrift store market” don't prove causation? Read our guide to statistical thinking.