ATV ER visits and Tinder Gold subscribers, climbing together. The off-road vehicle and the dating app, neither operated with the caution they probably deserve, both reaching new highs in the same window.
Tinder paid subscribers grew from a few hundred thousand in 2015 to over 10 million by 2022 as Match Group monetised matchmaking. ATV ER injuries climbed across the same window as ATV sales expanded post-pandemic, with rural recreation and hunting markets driving usage. Two completely unrelated lines sharing a window because the same eight years scaled both an attention-economy product and an outdoor-recreation accident category. Different injuries.
Two products that both come with disclaimers. Both kept finding new customers.
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Want to learn more about why correlations like “Tinder paid subscribers” vs “ATV ER injuries” don't prove causation? Read our guide to statistical thinking.
