Vinyl record sales in the USAmericans who believe in God
American belief in God declining as American vinyl-record sales climb. Two completely unrelated trends on opposite sides of the regression line: one a slow secular shift, one a particular physical-music revival. Different kinds of devotion, different fates.
Americans expressing belief in God has trended down over the past decade, with Gallup polling showing belief fall from about 92 percent in 2005 to roughly 81 percent by 2023. US vinyl sales grew from about 1 million units in 2005 to over 41 million by 2023 as the format went from niche revival to outselling CDs. Two completely unrelated lines on opposite trajectories sharing a window because the same nineteen years saw both a secular drift and a vinyl renaissance.
Two completely different American devotions diverged. The pew and the turntable, allocated differently.
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