As Amazon's revenue has grown, more babies have been named Maverick, a correlation of 0.976 that connects the world's largest retailer to the world's boldest baby name with the one-click confidence of a chart that treats Prime membership and unconventional naming as equivalent consumer choices. The package arrives, the baby is named, and both trends climb because the same digital economy that enables one-click shopping also distributes the cultural content that makes distinctive names popular.
Amazon revenue grew from about 8 billion to over 575 billion. Maverick grew to over 4,000 babies per year. Both eighteen-year upward curves. Amazon's growth tracks the digitization of commerce; Maverick's growth tracks the digitization of culture. The same internet that delivers packages also delivers the movies, shows, and social media that popularize unconventional names.
Eighteen years of Amazon and Maverick is the digital economy correlation: the same internet that enables one-click shopping also enables one-click cultural influence, and both produce exponential growth curves. The cart fills, the name is chosen, and both are products of the same screen. Add to cart. Add to birth certificate.
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Want to learn more about why correlations like “Amazon annual revenue” vs “Babies named Maverick (US)” don't prove causation? Read our guide to statistical thinking.