American creatine supplement sales and MrBeast's YouTube subscriber count, both climbing fast. The lifter and the creator, two products of the same TikTok-and-YouTube discovery economy, on the same six-year ascent.
US creatine supplement sales grew from about 350 million dollars in 2018 to over 800 million by 2024 as TikTok-driven discovery and the gym-bro-going-mainstream trend brought creatine into supermarket aisles. MrBeast YouTube subscribers grew from about 14 million in 2018 to over 200 million by 2024 as the philanthropy-and-stunt format scaled. Two completely unrelated growth stories sharing a window because the same six years scaled both a fitness-supplement renaissance and a single creator's reach. Different markets, same algorithmic plumbing.
Two products of the same algorithm-driven discovery economy compounded together. The supplement aisle and the creator empire.
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Want to learn more about why correlations like “MrBeast YouTube subscribers” vs “U.S. creatine supplement sales” don't prove causation? Read our guide to statistical thinking.
