Average US movie ticket priceU.S. creatine supplement sales
US creatine supplement sales and the average US movie ticket price have, between 2018 and 2023, risen together at a correlation of 0.959. Americans are apparently building muscle and paying more to sit in a reclined seat, and are doing both things at roughly the same expanding rate. The logic of 2023 eludes no one and also no one in particular.
US creatine supplement sales grew from around $350 million in 2018 to over $700 million by 2023, driven by the fitness industry's TikTok-era rediscovery of creatine as a broadly safe, broadly effective compound, particularly among younger gym demographics. US movie ticket prices rose from around $9 to over $11 in the same window as theater chains repriced after the pandemic. Both trends are expressions of the same inflationary decade, with discretionary premium categories scaling in parallel as consumers proved willing to pay more for both entertainment and wellness products. The scoop and the seat are both more expensive than they were.
Six years of two lines rising together can describe a consumer wallet absorbing price increases across categories. The creatine and the ticket are both up. The body is bigger. The seat is the same size.
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Want to learn more about why correlations like “Average US movie ticket price” vs “U.S. creatine supplement sales” don't prove causation? Read our guide to statistical thinking.
