TikTok monthly active users worldwideU.S. median monthly rent
TikTok MAUs and American rent, both climbing fast and showing no sign of cooling. There is a renter on TikTok complaining about the rent. The rent does not watch TikTok. The graphs persist.
TikTok grew from a few hundred thousand monthly active users in 2017 to over 1.5 billion by 2024, the fastest social platform expansion in history. US median monthly rent climbed from about 1,400 to over 1,950 dollars in the same window as housing supply lagged demand, post-2020 migration redistributed regional rent tables, and institutional investor purchases tightened the rental market. Two completely independent lines sharing a window because the late 2010s and early 2020s scaled both an attention platform and a fundamental cost of living. Both lines compounded on different inputs.
Two graphs that summarise being a young adult right now. Neither shows much sign of plateauing.
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Want to learn more about why correlations like “TikTok monthly active users worldwide” vs “U.S. median monthly rent” don't prove causation? Read our guide to statistical thinking.
