Pumpkin spice products on shelves
correlates with
TikTok monthly active users worldwide
r = 0.98498% · 2017-2022
Pumpkin spice products on shelvesTikTok monthly active users worldwide
These two datasets have a 98% correlation over 2017-2022. Remember: correlation does not imply causation. But it does waggle its eyebrows suggestively.
Data Sources
Pumpkin spice products on shelvesnielseniq.com ↗
TikTok monthly active users worldwidebusinessofapps.com ↗
spuriouscorrelation ≠ causation