US dog treat and chew market revenue

NASA Artemis program spending and the US dog treat and chew market have, between 2015 and 2022, risen together at a correlation of 0.984. Somewhere between the lunar gateway and a bag of salmon-flavoured biscuits there is a shared accountant quietly smiling. The same decade that decided to go back to the Moon also decided the dog deserved a better afternoon.

Artemis-related spending grew from roughly $2 billion per year to nearly $7 billion as the program ramped through SLS development and Orion test flights. US dog treat and chew revenue expanded from around $3 billion to over $5 billion in the same window, driven by pandemic pet adoption, premiumisation, and a cohort of millennial owners treating dogs as first children. Both trends are children of the same inflating decade — one of federal discretionary expansion, one of consumer spending on pets that no previous generation would have recognised as a category.

Eight years of two lines rising together can describe a decade willing to spend on both lunar ambition and canine snacks. The rocket and the jerky strip are, technically, both priorities.