Organic egg sales in the US

Hip-hop and R&B taking more of the American music market and organic eggs taking more of the American breakfast. Two different kinds of dominance arriving at roughly the same time, in roughly the same households. The Sunday morning is curated.

Hip-hop and R&B passed rock as the dominant US genre in 2017 and have held the lead since, lifted by streaming's playlist economy and a younger, more diverse listener base. Organic egg sales grew steadily through this window as Whole Foods normalisation, mainstream supermarket private-label organic, and avian-flu disruptions to conventional supply pushed dollar share toward organic. Both reflect the same generational shift: a younger, more progressive consumer making different choices in different aisles. The same household, two preferences.

Tastes moved together across categories. The playlist and the carton agreed on the era.