US hummus market revenue

Formula 1 U.S. TV viewership and the US hummus market have, between 2017 and 2022, risen together at a correlation of 0.973. European open-wheel racing and ground chickpeas reaching the American consumer at the same time, on the same curve. Drive to Survive evidently arrived alongside a shift at the grocery store that nobody talks about because hummus does not generate headlines.

F1 U.S. viewership grew from around 500,000 per race in 2017 to over 1.2 million by 2022, driven almost entirely by Netflix's Drive to Survive turning a niche sport into a binge. US hummus market revenue grew from around $750 million in 2017 to over $1 billion by 2022, driven by Sabra's mass-market expansion, premium brands like Cedar's, and hummus crossing from speciality aisle to default Super Bowl dip. Both trends belong to the same upper-middle-class American household's diversifying tastes — a Sunday livestream of the Monaco Grand Prix in one room, a bowl of roasted red pepper hummus on the counter.

Six years of two lines rising together can describe a country newly interested in both Ferraris and chickpeas. The qualifying session and the pita triangle are often, unexpectedly, in the same Sunday.