US cheese imports

Global Dungeons & Dragons players and US cheese imports have, between 2017 and 2022, risen together at a correlation of 0.987. The implication that roleplaying groups require increasing amounts of imported cheese is, at an anecdotal level, almost defensible. The spreadsheet is having a very specific joke.

Global D&D players grew from about 12 million in 2017 to over 50 million by 2022, driven by streaming-era culture and the Critical Role phenomenon. US cheese imports rose from around 150,000 metric tons to over 200,000 in the same window, driven by growing consumer demand for specialty and artisanal cheese in high-income demographics. Both trends reflect the same urban, millennial, brand-aware consumer cohort's expanding interests in niche categories. The d20 and the brie are in the same fridge.

Six years of two lines rising together can describe one cohort's niche appetites compounding in parallel. The tabletop and the cheese platter share a host. Both are signs of an evening well spent.