The number of US babies named Loki and NVIDIA's annual revenue have, between 2015 and 2022, risen together at a correlation of 0.986. Marvel-obsessed parents and graphics-card obsessed gamers overlap demographically enough that both categories have grown in the same decade. The god of mischief and the GPU are, oddly, on the same cohort's timeline.
Babies named Loki in the US grew from around 140 per year in 2015 to over 500 by 2022, driven by Marvel Cinematic Universe popularity and the 2021 Disney+ Loki series. NVIDIA's revenue expanded from $5 billion to $27 billion in the same window. Both trends reflect the same millennial and Gen-Z consumer cohort — parents in their 30s naming children after Marvel characters, and gamers and crypto users buying GPUs — each scaling for entirely separate reasons but on the same demographic clock.
Eight years of two lines rising together can describe one generation's pop-culture preferences and their purchasing power scaling in parallel. The baby name and the GPU are products of the same decade's shared fandom.
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Want to learn more about why correlations like “Babies named Loki (US)” vs “NVIDIA annual revenue” don't prove causation? Read our guide to statistical thinking.
